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Managing Transit Ridership with Short-Term Economic Incentives.

PB88160569

Publication Date	1982
Personal Author	Everett, P. B.; Watson, B. G.; Gurtler, M. D.
Page Count	55
Abstract	The study provides an overview of the variety, type, and nature of short-term economic incentive programs that have been introduced by transit properties over the last few years. To accomplish this, a framework for understanding short-term economic incentives is presented. The framework has been derived from psychological research and from contemporary marketing and management perspectives. Second, a series of case studies is examined and evaluated. Finally, recommendations of the best ways to implement a short-term economic incentive program are made. A decision matrix is set up to help the reader decide whether to try a short-term economic incentive program, or other possibilities like a change in service level. The document includes information on the types of incentives which might be offered, the length of time such programs need to be in effect, the time and place to distribute incentives, and the reasons for distributing them. In addition, ways are described for evaluating the effectiveness of short-term economic incentive programs and for determining the cost and benefits of such procedures.
Keywords	Incentives Transportation management Economic factors Marketing Promoting Prices Benefit cost analysis Data collection Human behavior Program evaluation
Source Agency	Urban Mass Transit Administration
NTIS Subject Category	85H - Road Transportation 91B - Transportation & Traffic Planning 43G - Transportation 70B - Management Practice
Corporate Authors	Pennsylvania State Univ., University Park.; Urban Mass Transportation Administration, Washington, DC.; Department of Transportation, Washington, DC. Office of Technology
Supplemental Notes	Sponsored by Urban Mass Transportation Administration, Washington, DC., and Department of Transportation, Washington, DC. Office of Technology Sharing.
Document Type	Technical Report
Title Note	Final rept.,
NTIS Issue Number	198810

Managing Transit Ridership with Short-Term Economic Incentives.

Managing Transit Ridership with Short-Term Economic Incentives.
PB88160569

Publication Date	1982
Personal Author	Everett, P. B.; Watson, B. G.; Gurtler, M. D.
Page Count	55
Abstract	The study provides an overview of the variety, type, and nature of short-term economic incentive programs that have been introduced by transit properties over the last few years. To accomplish this, a framework for understanding short-term economic incentives is presented. The framework has been derived from psychological research and from contemporary marketing and management perspectives. Second, a series of case studies is examined and evaluated. Finally, recommendations of the best ways to implement a short-term economic incentive program are made. A decision matrix is set up to help the reader decide whether to try a short-term economic incentive program, or other possibilities like a change in service level. The document includes information on the types of incentives which might be offered, the length of time such programs need to be in effect, the time and place to distribute incentives, and the reasons for distributing them. In addition, ways are described for evaluating the effectiveness of short-term economic incentive programs and for determining the cost and benefits of such procedures.
Keywords	Incentives Transportation management Economic factors Marketing Promoting Prices Benefit cost analysis Data collection Human behavior Program evaluation
Source Agency	Urban Mass Transit Administration
NTIS Subject Category	85H - Road Transportation 91B - Transportation & Traffic Planning 43G - Transportation 70B - Management Practice
Corporate Authors	Pennsylvania State Univ., University Park.; Urban Mass Transportation Administration, Washington, DC.; Department of Transportation, Washington, DC. Office of Technology
Supplemental Notes	Sponsored by Urban Mass Transportation Administration, Washington, DC., and Department of Transportation, Washington, DC. Office of Technology Sharing.
Document Type	Technical Report
Title Note	Final rept.,
NTIS Issue Number	198810