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Details

Guide to Forecasting Travel Demand with Direct Utility Assessment.

PB82200270

Publication Date	1981
Personal Author	Kocur, G.; Adler, T.; Hyman, W.; Aunet, B.
Page Count	292
Abstract	Direct utility assessment (DUA) is a demand modeling technique based on obtaining responses to a series of hypothetical situations that have been constructed using an experimental design. The technique is also known as conjoint analysis. The report presents an overview description of the DUA technique and its applications. The report also describes the construction of experimental designs, the development and administration of surveys, and the analysis of survey responses. Other chapters of the report describe default models currently available for use by local agencies, and techniques of quick policy analysis using DUA. This manual is the first attempt in bringing DUA to the attention of local planners. The authors state that experience with DUA models suggests that they are able to play a useful role in forecasting and analyzing travel demand. DUA is well suited for forecasting such issues as energy policy, new transit services, and bike lanes.
Keywords	Travel demand Forecasting Mathematical models Surveys Planning Policies Guidelines Transportation models Transportation planning
Source Agency	Urban Mass Transit Administration
NTIS Subject Category	91B - Transportation & Traffic Planning 85H - Road Transportation
Corporate Authors	Thayer School of Engineering, Hanover, NH.; Urban Mass Transportation Administration, Washington, DC.
Document Type	Technical Report
Title Note	Research rept. Jul 80-Sep 81 (Final).
NTIS Issue Number	198217

Guide to Forecasting Travel Demand with Direct Utility Assessment.

Guide to Forecasting Travel Demand with Direct Utility Assessment.
PB82200270

Publication Date	1981
Personal Author	Kocur, G.; Adler, T.; Hyman, W.; Aunet, B.
Page Count	292
Abstract	Direct utility assessment (DUA) is a demand modeling technique based on obtaining responses to a series of hypothetical situations that have been constructed using an experimental design. The technique is also known as conjoint analysis. The report presents an overview description of the DUA technique and its applications. The report also describes the construction of experimental designs, the development and administration of surveys, and the analysis of survey responses. Other chapters of the report describe default models currently available for use by local agencies, and techniques of quick policy analysis using DUA. This manual is the first attempt in bringing DUA to the attention of local planners. The authors state that experience with DUA models suggests that they are able to play a useful role in forecasting and analyzing travel demand. DUA is well suited for forecasting such issues as energy policy, new transit services, and bike lanes.
Keywords	Travel demand Forecasting Mathematical models Surveys Planning Policies Guidelines Transportation models Transportation planning
Source Agency	Urban Mass Transit Administration
NTIS Subject Category	91B - Transportation & Traffic Planning 85H - Road Transportation
Corporate Authors	Thayer School of Engineering, Hanover, NH.; Urban Mass Transportation Administration, Washington, DC.
Document Type	Technical Report
Title Note	Research rept. Jul 80-Sep 81 (Final).
NTIS Issue Number	198217