Publication Date |
2005 |
Personal Author |
Brosseau, L. M. |
Page Count |
22 |
Abstract |
Small manufacturing businesses experience a higher incidence of injuries and illnesses, have access to fewer health and safety resources and receive much less attention from regulatory agencies than their larger counterparts. These businesses are an important sector of the United States economy; nearly 98% of the 5.7 million businesses have fewer than 100 employees and account for 36% of all employment. The goal of this project was to develop and test the effectiveness of written materials in improving small business owners outcome beliefs, attitudes and intentions toward workplace health and safety. We first developed and assessed a wide variety of written formats (newsletters, magazines, newspapers, brochures, etc.) and styles (case studies, personal stories from owners and workers, cartoons, etc.) through a series of focus groups with small business owners. Results were used to determine which styles and formats are ranked most highly by owners in attractiveness, readability and effectiveness in delivering specific health and safety messages. |
Keywords |
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Source Agency |
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Corporate Authors |
Minnesota Univ., Minneapolis. School of Public Health.; National Inst. for Occupational Safety and Health, Washington, DC. |
Supplemental Notes |
Sponsored by National Inst. for Occupational Safety and Health, Washington, DC. |
Document Type |
Technical Report |
NTIS Issue Number |
200610 |