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Trends in Utility Green Pricing Programs (2003).


DE200415009681

Publication Date 2004
Personal Author Bird, L.; Cardinal, K.
Page Count 44
Abstract Utilities first began offering consumers a choice of purchasing electricity generated from renewable energy sources in the early 1990s. Since then, the number of U.S. utilities offering green pricing programs has steadily grown. Today, more than 500 utilities in regulated electricity markets--or about 16% of all utilities nationally--offer their customers green power options. Because some of these utilities offer programs in conjunction with cooperative associations or other public power entities, the number of distinct programs is slightly more than 100. Through these programs, more than 33 million customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity needs, or make contributions to support the development of renewable energy resources. Typically, customers must pay a premium above standard electricity rates for this service. This report presents year-end 2003 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data provided in this report can be used by utilities as benchmarks by which to gauge the success of their green power programs.
Keywords
  • Utilities
  • Electricity customers
  • Public power
  • Renewable energy
  • Supplies
  • Certificates
  • Green power products
  • Customer-acquisition costs
  • Marketing costs
  • Investor-owned utilities
  • Energy analysis
  • Green pricing
Source Agency
  • Technical Information Center Oak Ridge Tennessee
Corporate Authors National Renewable Energy Lab., Golden, CO.; Department of Energy, Washington, DC.
Supplemental Notes Sponsored by Department of Energy, Washington, DC.
Document Type Technical Report
Title Note Technical rept.
NTIS Issue Number 200514
Trends in Utility Green Pricing Programs (2003).
Trends in Utility Green Pricing Programs (2003).
DE200415009681

  • Utilities
  • Electricity customers
  • Public power
  • Renewable energy
  • Supplies
  • Certificates
  • Green power products
  • Customer-acquisition costs
  • Marketing costs
  • Investor-owned utilities
  • Energy analysis
  • Green pricing
  • Technical Information Center Oak Ridge Tennessee
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