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Utility Green Pricing Programs: A Statistical Analysis of Program Effectiveness.

DE200415006909

Publication Date	2004
Personal Author	Wiser, R.; Olson, S.; Bird, L.; Swezey, B.
Page Count	42
Abstract	Utility green pricing programs represent one way in which consumers can voluntarily support the development of renewable energy. Such programs have grown in number in recent years. The design features and effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and program design features that might improve customer response and renewable energy sales. This report analyzes actual utility green pricing program data to provide further insight into which program features might help maximize both customer participation in green pricing programs and the amount of renewable energy purchased by customers in those programs. Statistical analysis is performed on both the residential and non-residential customer segments.
Keywords	Utility programs Electric utilities Revewable energy Prices Green pricing programs Energy resources Electric power industry Design Effectiveness Consumers Berkeley National Laboratory Data collection Methodology Utility green pricing program
Source Agency	Technical Information Center Oak Ridge Tennessee
Corporate Authors	Lawrence Berkeley National Lab., CA. Environmental Energy Technologies Div.; National Renewable Energy Lab., Golden, CO.
Supplemental Notes	Sponsored by National Renewable Energy Lab., Golden, CO.
Document Type	Technical Report
NTIS Issue Number	200421

Utility Green Pricing Programs: A Statistical Analysis of Program Effectiveness.

Utility Green Pricing Programs: A Statistical Analysis of Program Effectiveness.
DE200415006909

Publication Date	2004
Personal Author	Wiser, R.; Olson, S.; Bird, L.; Swezey, B.
Page Count	42
Abstract	Utility green pricing programs represent one way in which consumers can voluntarily support the development of renewable energy. Such programs have grown in number in recent years. The design features and effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and program design features that might improve customer response and renewable energy sales. This report analyzes actual utility green pricing program data to provide further insight into which program features might help maximize both customer participation in green pricing programs and the amount of renewable energy purchased by customers in those programs. Statistical analysis is performed on both the residential and non-residential customer segments.
Keywords	Utility programs Electric utilities Revewable energy Prices Green pricing programs Energy resources Electric power industry Design Effectiveness Consumers Berkeley National Laboratory Data collection Methodology Utility green pricing program
Source Agency	Technical Information Center Oak Ridge Tennessee
Corporate Authors	Lawrence Berkeley National Lab., CA. Environmental Energy Technologies Div.; National Renewable Energy Lab., Golden, CO.
Supplemental Notes	Sponsored by National Renewable Energy Lab., Golden, CO.
Document Type	Technical Report
NTIS Issue Number	200421