National Technical Reports Library

The National Technical Information Service acquires, indexes, abstracts, and archives the largest collection of U.S. government-sponsored technical reports in existence. The NTRL offers online, free and open access to these authenticated government technical reports. Technical reports and documents in its repository may be available online for free either from the issuing federal agency, the U.S. Government Publishing Office’s Federal Digital System website, or through search engines.

Details

Frontline Strategies of the National Rifle Association.

ADA445384

Publication Date	2006
Personal Author	Sierpien, J. A.
Page Count	103
Abstract	This research analyzes the comprehensive organizational strategy of the National Rifle Association (NRA). The NRA was dramatically transformed from a gun enthusiasts' group into one of the most powerful organizations in the United States starting in the late 1970s. The key foci of this study are the political influences and victories the NRA has garnered in the United States over the past 30 years. The research also focuses on NRA senior leadership, NRA membership, media sources, and U.S. politics as they relate to the current and future strategies of the organization. In addition, an in-depth look at the NRA's history is provided, including an examination of how the NRA has become one of the most powerful lobbying organizations in the United States. Interviews were conducted with senior NRA personnel at NRA Headquarters in Fairfax, Virginia, and at the Washington D.C. field office. The persons interviewed were the Director of the Grassroots Division and the Director of Federal Affairs. The goal of the interviews was to provide readers with the most up-to-date information available on future goals and trends in the NRA.
Keywords	Policies Organizations History Rifles Public relations Strategy Leadership Mass media Youth Elections Newspapers Evolution(Development) Mobilization Theses Law enforcement Women Television systems Nra(National rifle association) Organizational strategy Political strategy Interviews Media relations Lobbying organizations Organizational structure Political influence Membership mobilization
Source Agency	Non Paid ADAS
Corporate Authors	Naval Postgraduate School, Monterey, CA.
Supplemental Notes	The original document contains color images.
Document Type	Thesis
Title Note	Master's thesis.
NTIS Issue Number	200617

Frontline Strategies of the National Rifle Association.

Frontline Strategies of the National Rifle Association.
ADA445384

Publication Date	2006
Personal Author	Sierpien, J. A.
Page Count	103
Abstract	This research analyzes the comprehensive organizational strategy of the National Rifle Association (NRA). The NRA was dramatically transformed from a gun enthusiasts' group into one of the most powerful organizations in the United States starting in the late 1970s. The key foci of this study are the political influences and victories the NRA has garnered in the United States over the past 30 years. The research also focuses on NRA senior leadership, NRA membership, media sources, and U.S. politics as they relate to the current and future strategies of the organization. In addition, an in-depth look at the NRA's history is provided, including an examination of how the NRA has become one of the most powerful lobbying organizations in the United States. Interviews were conducted with senior NRA personnel at NRA Headquarters in Fairfax, Virginia, and at the Washington D.C. field office. The persons interviewed were the Director of the Grassroots Division and the Director of Federal Affairs. The goal of the interviews was to provide readers with the most up-to-date information available on future goals and trends in the NRA.
Keywords	Policies Organizations History Rifles Public relations Strategy Leadership Mass media Youth Elections Newspapers Evolution(Development) Mobilization Theses Law enforcement Women Television systems Nra(National rifle association) Organizational strategy Political strategy Interviews Media relations Lobbying organizations Organizational structure Political influence Membership mobilization
Source Agency	Non Paid ADAS
Corporate Authors	Naval Postgraduate School, Monterey, CA.
Supplemental Notes	The original document contains color images.
Document Type	Thesis
Title Note	Master's thesis.
NTIS Issue Number	200617